Cookie Policy

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies can be "persistent" (remaining on your device until deleted or expired) or "session" cookies (deleted when you close your browser).

We also use similar technologies such as web beacons, pixels, and local storage, which we collectively refer to as "cookies" in this policy.

How We Use Cookies

YieldMaximizer uses cookies for several purposes, which we categorize as follows:

Advertising Platform Cookies

Our advertising platform uses cookies and similar technologies for:

Real-Time Bidding

• User identification for bid requests
• Frequency capping to limit ad exposure
• Audience segmentation and targeting
• Bid optimization and pricing

Performance Measurement

• Impression and click tracking
• Viewability measurement
• Conversion attribution
• Campaign performance analytics

Fraud Prevention

• Invalid traffic detection
• Bot and crawler identification
• Click fraud prevention
• Quality assurance monitoring

Third-Party Cookies

We work with various third-party service providers who may set cookies on our website:

Managing Your Cookie Preferences

Our Cookie Preference Center

You can manage your cookie preferences through our Cookie Preference Center, accessible via:

• The "Cookie Settings" link in our website footer
• Our Privacy Choices page
• The cookie banner that appears on your first visit

Browser Settings

You can also control cookies through your browser settings:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions → Cookies and site data

Industry Opt-Out Tools

For advertising cookies, you can use industry opt-out tools:

• Network Advertising Initiative (NAI)
• Digital Advertising Alliance (DAA)
• European Digital Advertising Alliance (EDAA)

Cookie Retention

Different types of cookies have different retention periods:

• Session Cookies: Deleted when you close your browser
• Essential Cookies: Typically 1-12 months
• Analytics Cookies: Up to 26 months
• Marketing Cookies: Up to 13 months
• Functional Cookies: 1-12 months depending on function

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

• Updating the "Last updated" date at the top of this policy
• Displaying a notice on our website
• Sending an email notification (for registered users)
• Requesting renewed consent where required

Contact Us

If you have questions about our use of cookies, please contact us: