Platform Privacy Notice

Overview

This Platform Privacy Notice supplements our main Privacy Policy and provides specific information about how YieldMaximizer processes data through our advertising platform services. This notice applies to publishers, advertisers, and end users whose data may be processed through our platform.

For Publishers

Data We Collect

When you use our platform as a publisher, we collect:

• Account Data: Registration information, contact details, payment information
• Website/App Data: URLs, content categories, traffic statistics, user demographics
• Ad Performance Data: Impressions, clicks, viewability metrics, revenue data
• Technical Data: API usage, integration logs, error reports
• End User Data: IP addresses, device information, browsing behavior (as permitted by law)

How We Use Publisher Data

• Providing ad serving and optimization services
• Calculating and processing revenue payments
• Monitoring platform performance and preventing fraud
• Providing reporting and analytics dashboards
• Improving our algorithms and services

Publisher Responsibilities

As a publisher using our platform, you are responsible for:

• Obtaining necessary consents from your users for data processing
• Providing appropriate privacy notices to your users
• Complying with applicable privacy laws (GDPR, CCPA, etc.)
• Implementing our consent management tools where required

For Advertisers

Data We Collect

When you use our platform as an advertiser, we collect:

• Account Data: Company information, contact details, billing information
• Campaign Data: Ad creatives, targeting parameters, budget information
• Performance Data: Campaign metrics, conversion tracking, attribution data
• Audience Data: Targeting segments, lookalike audiences, custom audiences

How We Use Advertiser Data

• Delivering and optimizing advertising campaigns
• Providing campaign reporting and analytics
• Processing billing and payments
• Preventing fraud and ensuring ad quality
• Improving targeting and optimization algorithms

Advertiser Responsibilities

As an advertiser using our platform, you are responsible for:

• Ensuring you have rights to use any data provided to us
• Complying with advertising standards and regulations
• Respecting user privacy choices and opt-outs
• Providing accurate information about your products/services

Data Processing Activities

Real-Time Bidding (RTB)

Our platform participates in real-time bidding auctions. During this process:

• We receive bid requests containing user and context information
• We process this data to determine bid eligibility and pricing
• We share necessary information with demand partners for bidding
• All processing occurs within milliseconds and follows IAB standards

Audience Segmentation

We create audience segments based on:

• Browsing behavior and interests
• Demographic information (where available)
• Geographic location
• Device and technology preferences

Fraud Prevention

We implement various fraud prevention measures including:

• Invalid traffic detection and filtering
• Bot detection and prevention
• Click fraud monitoring
• Viewability verification

Data Sharing

With Demand Partners

We share data with advertising demand partners (DSPs, ad networks) for:

• Real-time bidding participation
• Campaign delivery and optimization
• Fraud prevention and quality assurance
• Performance reporting and attribution

With Publishers

We share aggregated and anonymized data with publishers including:

• Revenue and performance metrics
• Audience insights and trends
• Optimization recommendations
• Market benchmarking data

Data Processing Agreements

All data sharing is governed by appropriate legal agreements including:

• Data Processing Agreements (DPAs) under GDPR
• Business Associate Agreements where applicable
• Standard Contractual Clauses for international transfers
• Confidentiality and security requirements

End User Rights

End users whose data is processed through our platform have the following rights:

Opt-Out Rights

• Opt out of personalized advertising through our Privacy Choices page
• Use industry opt-out tools (NAI, DAA, EDAA)
• Enable browser "Do Not Track" settings
• Use ad blockers and privacy tools

Data Subject Rights

Under applicable privacy laws, users may have rights to:

• Access their personal data
• Correct inaccurate information
• Delete their data
• Restrict processing
• Data portability
• Object to processing

Contact Information

For questions about platform data processing or to exercise your rights: