Advertiser Guide 10 min read
Creative Optimization Tips
Design ads that capture attention and drive action with these proven creative optimization strategies.
Creative Best Practices
Visual Design
Use high-contrast colors
Make your ad stand out from page content
Keep it simple
One clear message, one clear image
Use faces when relevant
Human faces increase engagement
Ensure brand visibility
Logo should be visible but not dominant
Copy & Messaging
Lead with benefits
What does the user get?
Create urgency
Limited time, exclusive offers
Use numbers
"Save 50%" beats "Save money"
Clear CTA
Tell users exactly what to do
Technical Specs
Optimize file size
Under 150KB for fast loading
Use proper dimensions
Match ad unit sizes exactly
Test on mobile
60%+ of traffic is mobile
Include alt text
Accessibility and fallback
Recommended Ad Sizes
| Size | Name | Performance |
|---|---|---|
| 300x250 | Medium Rectangle | Highest |
| 728x90 | Leaderboard | High |
| 300x600 | Half Page | High |
| 320x50 | Mobile Banner | Medium |
| 160x600 | Wide Skyscraper | Medium |
A/B Testing Framework
1. Test One Element at a Time
Headline, image, CTA, or color - isolate variables for clear results.
2. Run Tests Long Enough
Minimum 1,000 impressions per variant for statistical significance.
3. Document and Learn
Keep records of what works. Build a library of winning elements.
Common Mistakes
Too much text - keep it scannable
Weak or missing CTA
Low-quality images
Not testing variations
Ignoring mobile experience
Need Creative Help?
Our creative team can help you design high-performing ads.