Mobile Optimization

Over 60% of web traffic is mobile. Optimize your mobile monetization strategy for maximum revenue while maintaining excellent user experience.

Mobile Web Ad Formats

Format	Avg CPM	Viewability	Recommendation
Mobile Banner (320x50) Standard mobile banner, best for header/footer placement	$1.50-3.00	65-75%	Use sparingly, 1-2 per page max
Mobile Leaderboard (320x100) Larger banner with better visibility and engagement	$2.00-4.00	70-80%	Good for in-content placement
Medium Rectangle (300x250) High-performing format for mobile web	$3.00-6.00	75-85%	Best performer, use in-content
Interstitial (320x480) Full-screen ad between content pages	$5.00-12.00	90%+	Use at natural break points only
Native In-Feed Ads that match your content style	$4.00-8.00	80-90%	Excellent for content sites

App Monetization Strategies

Rewarded Video

Users opt-in to watch ads for in-app rewards

Pros

Highest eCPMs ($10-30)

Positive user experience

High completion rates

Considerations

Requires reward system

Limited inventory

Interstitial Ads

Full-screen ads at natural transition points

Pros

High visibility

Good eCPMs ($5-15)

Easy implementation

Considerations

Can disrupt UX if overused

Frequency capping essential

Banner Ads

Persistent banners within app interface

Pros

Consistent revenue

Non-intrusive

Easy to implement

Considerations

Lower eCPMs ($1-3)

Banner blindness

Native Ads

Ads integrated into app content feed

Pros

Seamless experience

Good engagement

Premium eCPMs

Considerations

More complex integration

Requires content feed

Performance Optimization Tips

Lazy load ads below the fold

Reduces initial load by 40%

Use responsive ad units

Improves fill rate by 15%

Implement ad refresh on viewability

Increases revenue 20%

Compress ad creatives

Faster load, better UX

Use server-side bidding for apps

Reduces latency 60%

Optimize Your Mobile Revenue

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