Compliance & Privacy

Navigate global privacy regulations while maintaining effective ad monetization. Compliance protects your business and builds user trust.

Key Privacy Regulations

GDPR

European Union

Key Requirements

Obtain explicit consent before processing personal data

Provide clear privacy notices

Enable data subject rights (access, deletion, portability)

Implement data processing agreements with vendors

Report data breaches within 72 hours

Penalty

Up to €20M or 4% of global revenue

CCPA/CPRA

California, USA

Key Requirements

Provide "Do Not Sell My Personal Information" option

Disclose data collection and sharing practices

Honor opt-out requests within 15 days

Implement reasonable security measures

Provide data access and deletion rights

Penalty

Up to $7,500 per intentional violation

LGPD

Brazil

Key Requirements

Obtain consent for data processing

Appoint a Data Protection Officer

Implement data security measures

Provide transparency about data use

Enable data subject rights

Penalty

Up to 2% of revenue (max R$50M)

Cookie Categories & Consent

Category	Consent Required	Examples
Strictly Necessary	Not required	Session, security, load balancing
Functional	Required	Preferences, language settings
Analytics	Required	Google Analytics, performance monitoring
Advertising	Required	Ad targeting, retargeting, measurement

Essential CMP Features

IAB TCF 2.2 compliance

GPP (Global Privacy Platform) support

Customizable consent UI

Geo-targeting for regional regulations

Consent signal propagation to ad tech

Consent analytics and reporting

Compliance Checklist

Implement a compliant CMP (Consent Management Platform)

Update privacy policy with clear data practices

Configure ad tech to respect consent signals

Implement data subject request workflows

Audit third-party vendors for compliance

Train team on privacy requirements

Document data processing activities

Set up consent analytics monitoring

Need Compliance Guidance?

Our team can help you implement compliant consent management and privacy practices.

Get Compliance Review Learn About Our CMP

Key Privacy Regulations

GDPR

European Union

Key Requirements

Obtain explicit consent before processing personal data

Provide clear privacy notices

Enable data subject rights (access, deletion, portability)

Implement data processing agreements with vendors

Report data breaches within 72 hours

Penalty

Up to €20M or 4% of global revenue

CCPA/CPRA

California, USA

Key Requirements

Provide "Do Not Sell My Personal Information" option

Disclose data collection and sharing practices

Honor opt-out requests within 15 days

Implement reasonable security measures

Provide data access and deletion rights

Penalty

Up to $7,500 per intentional violation

LGPD

Brazil

Key Requirements

Obtain consent for data processing

Appoint a Data Protection Officer

Implement data security measures

Provide transparency about data use

Enable data subject rights

Penalty

Up to 2% of revenue (max R$50M)